How does this tale make me feel as an artist? It leaves me indifferent for what shakes and moves the art market. It’s mostly a nihilistic ego-show.įollowing Don Thompson, success is mostly depending upon the marketing skills of the artist. “Branding” is the critical term the author uses to explain everything. I must admit that after having taken notice of it, I just shrugged most of it off as a big scale marketing scam that wants to present a bunch of rubbish as art. I would recommend this book to everyone who’s as ignorant as I was about conceptual art. 5, 1948 sell for $140 million?Įconomist Don Thompson explores it in his book, tracing the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored. Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting No.
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